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Employee engagement can be defined as the measure by which workers are motivated and enthusiastic about their jobs. Attention is often couched in terms of “high morale” or “low morale.” Ask any seasoned company owner or manager, and he or she will tell you that few things can sink a business faster than chronically low morale. Unhappy employees drag a business down while happy employees create a vibrant, profitable enterprise.  There are specific actions managers can take to improve employee engagement. Let’s look at just a few:


Clearly Define Mission and Goals

Employees are motivated if they have a clear idea about the goals they are expected to achieve. They must also understand why these goals are essential. Furthermore, these goals must be meaningful to them personally and not just how goals benefit the company.  If your looking for a place to start your goal setting, one possible first step is to draw up a concise list of company core values. Once you’ve determined your values provide training to each employee, so they fully grasp what these values are and why they are essential to the mission.  Finally, be sure to use your actions and words to show and reinforce why employees have a personal stake in bringing these core values to fruition.


Use Feedback Frequently

Numerous studies have shown that employees eagerly want feedback on how well they are doing and where they can improve. Many companies skimp on this step and provide cursory reports if they have a policy requiring employees to undergo an annual performance evaluation. Monthly or weekly activity. Managers can frequently offer feedback and insight into how employees are performing. Take these reviews as spaces to provide positive feedback, which everyone requires while also offering constructive criticism.


Middle Management Engagement

Plenty of evidence suggests a clear correlation between middle management engagement and employee performance. A study of high-performance companies showed that 75% or more of employees viewed their managers as “enthusiastic and engaged.”  Showing passion for the company mission feels contagious and can be tremendously influential. 


Include a Volunteer Component

Employees appreciate companies that genuinely care about the local community.  Remember that your employees are also most likely members of the community you’re located in and want to see it flourish.  Providing your employees’ space and time to contribute to charities and encouraging volunteer work makes them feel like their business is more than just a space to turn a profit.  Further, it provides employees with a space to break from the day-to-day work that can feel like drudgery.  Volunteering makes employees more proud and engaged in the jobs they do every day.  Find a few local charities and build a long-term relationship to solidify your employee’s connectedness to the community.